An alternate identity helps alienate audiences whom you don't want to present yourself to. A secret identity controls who sees it and what purpose it serves. Alternate identities best help when joining small online communities or subscribing anonymously to a site. These type of identities, however, do not help when used as a signature to something important like a bank account or when asked for personal identification (job application). Personal information is needed by important websites only if it is required by law. Usernames are a great example of what a bank account should not be.
Behavior can give away personal identification, but only through assumption and vague analysis. When masking personality, one should not behave the same on the Internet and offline. Disconnected from the Internet means acting who you are when socializing in "real life". Online communication may be compromising, so it is best to hide personality traits and have precaution with how and who you talk with. Any misconception will be troubling. Logging on is to take responsibility for your actions and behavior.
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